Adding Custom Content

Custom content is a vital part of a successful real estate website. In addition to its benefit to your search engine marketing efforts, custom content tends to have a more significant impact on your site visitors as well since it is more pertinent to your business and, ideally, also more pertinent to their real estate problems. To add custom content to your site:

  1. Open the page you wish to edit in page editor.
  2. Be sure to name the page if you have not already done so.
  3. Next, use the tools in the Content Editor to create your custom page content. Here are some keys to successful page content.
  4. Then, add any dynamic content tools or contact forms to your page.
  5. Tweak your search engine settings for the page.
  6. When finished, click Save and Close to save the page and return to the My Content section of the XSites Wizard.

    If you're making a lot of changes to a page, it's a good idea to scroll to the bottom and click Save and Continue periodically. This saves your progress and keeps the page editor window open so that you can continue working.

Then, be sure to check the page and click Save in the My Content step to active the page on your website.