Search Engine Optimization

Search Engine Optimization, or SEO, is the process of altering your web pages to comply with the factors that major search engines consider when they rank your website.  While your XSite comes complete with an entire set of Search Engine Tools to help you influence your SEO rank positively, some of the most useful tools are those provided inside each individual page of your site.  To optimize individual pages from your site for search engines:

  1. Open the page you wish to edit in the page editor.
  2. Be sure to name the page if you have not already done so.
  3. Rewrite the body of the page so that it relates to your business.  As you rewrite the page, keep these items in mind:
  4. Then, add any dynamic content tools or contact forms to your page.
  5. In the Search Engine Tools section at the bottom of the page, update each of the following items:
  6. Check the boxes to the right side of the Search Engine Tools section to tell search engines about the existence of the page.  Options include:
  7. When finished, click Save and Close to save the page.

Then, be sure to check the page and click Save in the My Content step to active the page on your website.