As you continue to post to your blog, over time you may establish a readership. If you own a copy of our XSellerate marketing tool which couples with your XSite, you can offer a way for those readers to subscribe to your blog by email. When someone subscribes to your blog, you receive their valid contact information in exchange for an automatic email any time you post to your blog again.

The process is simple.

1. When customers read your blog, a Subscribe to this blog link appears beneath each post.
2. When they click this link a form appears, where they can fill out their contact information. While only their Name and email address are required, they can provide additional information as well.

   

3. Once they click Submit their information is placed in your XSite's Contacts database and they receive a confirmation email message. From that point forward, each time you post to your blog, XSellerate sends them an email notification, with a brief summary of the post and a link back to your blog for the full post.

While the subscription feature in your blog is primarily an opt-in tool, you are also free to enroll (or remove) contacts you select from your XSite address book. To do so:

1. Hover over XSite in the top toolbar and click Blog in the toolbar that drops down.

   

2. Click Subscribers in the Blogging pane on the left.

   

3. Then, do one of the following:
   • To add a subscriber — Select the contact in the Available Recipients list on the left and click the green arrow (  ) to add them to the Selected Recipients list, or just double-click that contact.

     In addition to individual contacts, you can also add entire Groups and contact types to your Blog subscription. Click the Groups or Type of Contact headers in the Available Recipients list to display these contacts. For more information on creating Groups, consult the Contacts section of this guide.

   • To remove a subscriber — Select the subscriber in the Selected Recipients list on the right and then click the blue arrow (  ) to remove them from your blog subscription service.
4. Then, scroll down and click Save.

While your blog subscription tool uses a default email template whenever someone subscribes to your blog, you should take a moment to customize the template to your business. To customize your blog subscriber email template:

1. Hover over XSite in the top toolbar and click Blog in the toolbar that drops down.

   

2. Click Subscribers in the Blogging pane on the left.

   

3. Scroll down to the Select Template section of the screen and click the desired template style to select it.

   

4. Click Customize Template to open the XSellerate Content Editor. From here, you can add your own touches to the standard message.
5. Click Preview to see how your Blog notification will appear to your subscribers.
6. Click Save to lock in your changes.