By tracking your email campaigns you can easily gauge the effectiveness of your marketing efforts so you can decide what changes need to be made to your existing campaigns. XSellerate offers two different ways to track the effectiveness of your email campaigns: the current activity view and the weekly activity report. The current activity view provides an at‑a‑glance overview of the people to whom XSellerate has sent email, which emails they received, and whether they opened the email. The weekly activity report provides an alternate view into the success of your campaigns by breaking down the clicks, opens, and unsubscribes against each of the emails sent that week.