Tracking Your Campaigns

By tracking your e‑mail campaigns you can easily gauge the effectiveness of your marketing efforts so you can decide what changes need to be made to your existing campaigns.  XSellerate offers two different ways to track the effectiveness of your e‑mail campaigns: the current activity view and the weekly activity report.  The current activity view provides an at-a-glance overview of the people to whom XSellerate has sent e‑mail, which e‑mails they received, and whether they opened the e‑mail.  The weekly activity report provides an alternate view into the success of your campaigns by breaking down the clicks, opens, and unsubscribes against each of the e‑mails sent that week.