Every Sunday XSellerate sends a weekly summary activity report to the
administrator of your site to provide an overview of your campaign success that
week. Here's a quick reference explaining each piece of the weekly XSellerate
activity report:
- Subject Line
- This is the text that appears as the subject in the recipients email
program. Subject lines typically influence the number of recipients that open
a message. The more direct and specific subjects will derive the best results.
- For example, if you send a message with the subject line, 'Refinance now'
and only get a 5% open rate, you should try changing the subject to 'Refinance
now and lower your payment.' The second subject line is more targeted and
provides a clear, valuable reason to open the message.
- Recipient
- This is the number of unique email addresses that were sent each message.
Returned messages are included in the recipient list. To
increase the number of recipients for a message, simply add more contacts or
groups to your campaign.
- Quantity Opened
- This refers to the number of recipients who opened the message in their
email program. Factors that can affect the Quantity opened include the number
of recipients, subject line, and deliverability issues such as automatic spam
blockers.
- The best way to increase the Quantity opened is to improve your subject
line to be more targeted as well as providing eminence to your message.
Requesting that your clients add your email to their accepted senders list
will also help.
- You can also increase your Quantity opened by increasing the number of
recipients for each message. But beware; this approach invites spam complaints
against your domain. Again, the most optimal approach to increase the number
of clients viewing your message is to improve your subject line and message
quality.
- Percent Opened
- This is the rate at which your recipients open a message; it's the
quantity opened divided by the number of recipients. Percent opened is the
best indication of a successful subject line as well as recipients'
willingness to hear what you have to say.
- When you're working on improving your overall campaigns, it's important to
focus on improving this statistic. Once you've seen improvement in the percent
opened, expand the recipients receiving the message.
- Quantity that Clicked Link
- This tells you how many of the recipients clicked a link back to your
website. This is an indication of how successful your message and calls to
action are.
- All of your marketing pieces should have a call to action that links to
your website so your clients can learn more about how you can help them. These
calls to action may be more effective when graphical — such as a 'Search
Listings' or 'Apply Now' button. You may also consider offering free services
or information as a way to get more recipients to click through to your
website.
- Percent Clicked
- This tells you the rate recipients clicked through to your website. This
rate is the quantity clicked divided by the number viewed. Percent clicked is
the best indication of a successful message, offer, and call to action
combination.
- For example, a Percentage Clicked of less than 1% shows that readers
aren't compelled to take any action from the email you've sent them.
Percentage clicked rates of 10% or more means that your information is
influential, and readers are visiting your website because of it.
- As seen earlier, before increasing the quantity of contacts receiving a
campaign, it's best to focus on improving the percentage. This can help avoid
spam complaints against your domain.
- Quantity Opted Out
- This is the number of people who have requested to stop receiving your
campaigns through the opt‑out link in your emails. National CAN‑SPAM laws
require that marketing emails give readers the opportunity to stop receiving
emails.
- Seemingly you want this number to be as low as possible for every message.
The best way to minimize your opt‑outs is to send messages that the recipients
find relevant and valuable enough to read. Blindly sending thousands of
marketing emails to recipients you've never met will often result in high
opt‑outs and even spam complaints against your domain.
- Percent Opted Out
- This is the rate at which recipients are opting out of your marketing
campaigns. It's the quantity opted out divided by the total number of
recipients.
- Your goal should be to keep this rate as close to zero as possible by
sending timely messages to recipients that you have an established
relationship with.