If you need to add or create a hyperlink in your web page to another page in your website, you can do so via the Custom Links drop‑down menu in the Content Editor.
‑OR‑
Click Non Selected Content to expand the list of content pages available on your site, but that are currently inactive.
If you do not select text or an image in your page, the XSite Custom Links menu simply inserts the name of the page you want to link to as the hyperlink text in your page.