Scheduling Ad Delivery

XSellerate provides three different scheduling methods you can use to fine tune the delivery timing of each ad.

• Delivery By Date — Delivery by date is your ideal method for time‑sensitive ads. Use this method if you need the freedom to hand pick the right dates for each ad.
• Delivery By Interval — Delivery by interval is typically the best scheduling option for most ad campaigns. This type of scheduling ensures that every campaign "subscriber" gets the exact same experience. For example, you could schedule three ads in your campaign to go out every 30 days from the beginning of the campaign. Even if others subscribe to your campaign 40 days in, they still receive the ads at 30 day intervals instead of all at once.
• Recurring Delivery — Recurring delivery only applies to "campaigns" that involve one single ad. By using recurring delivery, you can schedule ads to go out daily, weekly, monthly, quarterly, or annually.

To schedule your ad's delivery:

1. Click Schedule Delivery above the Campaign Content (ad) list to the right of the screen.
2. At the top of the Schedule Delivery window, choose whether you want to deliver this campaign by date, by interval, or as a recurring campaign (for one‑ad campaigns).
   • For By Interval delivery, enter a specific interval in the Wait Days text box beside each ad. When you activate the campaign, XSellerate waits until the appropriate number of days has passed before delivering each ad on a recipient‑by‑recipient basis. To schedule each ad out evenly — every 30 days, for instance — type the number of wait days into the Send ads every # days box and indicate whether you want to start the count at day zero (today) by marking the available check box.

     

     If a new contact is added to any group associated with this campaign, or if you manually add a new contact to the group, the interval is calculated from the day they are added to the group or campaign.

   • For By Date delivery, mark the By Date option and click the calendar beside each ad to hand pick the delivery date.
   • For Recurring delivery, mark the Recurring option and choose an interval for the recurrence. Options are daily, weekly, monthly, quarterly, and annually. Next, click the calendars to specify a Start Date and optional End Date for the campaign. Depending on the interval you've selected, you may also have the opportunity to fine tune the delivery further. For instance, weekly delivery offers you the option of selecting the day of the week for delivery. Just mark your preference.

     

     Recurring delivery only appears as an option for campaigns that contain a single ad.

3. Once scheduling is complete, you should take a moment to review the Subject lines for each ad. If you want to tweak the exact wording of the Subject line for each ad, just type your changes into the Subject box beside each ad.
4. Finally, click Save in the Schedule Delivery window and then click Next in the campaign creation wizard to continue.