Planning Campaigns

Before you get started using XSellerate, you should spend some time planning your marketing efforts.  Effective marketing is not a haphazard affair.  It takes careful planning, efficient execution and regular follow-up.  The more effort you put into the planning stages, the higher the payoff in new and repeat business.  Keep these items in mind as you design your holistic marketing approach.

  1. Plan Your Campaigns - As with any effort, the more thought you put into it before you act, the better result you can expect.
  2. Choose a Target Audience - There are several things you should consider when selecting a target audience.
  3. Choose an Appropriate Message - Keep in mind the ads you send are just as important as the audience you select.  For example, today's SPAM - not to be confused with mass e‑mail - is largely ineffective in the professional world.  While SPAM messages have a broad target audience, the messages are ill-conceived, laden with typos, and generally unprofessional.  The more thought you put into selecting the right messages for your campaigns, the better the result.
  4. Consider Appropriate Timing - It's easy to spoil an effective set of marketing campaigns by sending too many ads to any one person in a short period of time.  A well thought out delivery schedule for the ads in your "drip campaigns" should balance the importance of your message with consideration for the recipient.  No one likes getting too much marketing mail from someone.  On another tack, bear in mind that enrolling the same person in multiple campaigns can spoil your timing efforts as well.

 


Campaign Types

You should also consider what kind of campaign you wish to use in your marketing efforts.  Campaigns can be: