Preventing SPAM Complaints
This document explains what to do if you see a note in your account history about spam complaints that you've received.
Document 7020 | Last updated: 01/04/2017 LD1
If you regularly send out e‑mail campaigns through your XSellerate automated marketing system, you may occasionally see notes in your account history about spam complaints that you've received. If you've received one of these notices, don't worry. You're still fully compliant with federal spam laws. The notice simply means that one of your recipients marked your e‑mail as a spam message and that he/she has been automatically removed from any future e‑mail campaigns to ensure that your XSellerate service isn't interrupted.
To understand the nature of this problem, keep in mind that most modern e‑mail services like GMail or AOL offer tools their subscribers can use to indicate when they've received a spam message. These tools are completely at the whim of the e‑mail recipient, so even if your message is completely relevant, your recipients may still feel that it is spam and flag it with their anti-spam tools. When this happens, their service provider notifies us and we report that back to you.
Unfortunately, spam has become such a major problem on the Internet that most Internet Service Providers (ISP's) have to actively monitor messages that are flagged as spam. If an ISP finds any one e‑mail address or e‑mail service that has too many spam complaints, they respond by shutting off that e‑mail address or e‑mail service! To prevent this from affecting your service, we do track these spam complaints, but it's always best to prevent them before they happen by tweaking the e‑mail campaigns you send. Here are a few quick tips you can use to maximize the return on your e‑mail campaigns and ensure that your messages aren't wrongly flagged as spam.