Your XSite actively tracks the visitors that come to your site so that you
know which pages of your site receive the most traffic, where your visitors are
coming from, and how many of them are returning visitors. This kind of
statistical information provides a window into the effectiveness of your site
that you can use to tweak the content, keywords, and ad campaigns you're using
to market your business. To access your XSite's statistics:
- Log in to your XSite, hover your cursor over XSite in the
top toolbar, and click Stats in the toolbar that drops down.
- Once the XSite stats page loads, you can filter and sort your results in a
variety of ways to clarify the picture of traffic to your site.
- Enter a date range into any of the provided fields and click
Submit to filter the statistics to a specific date range.
- Click the total above any column in your stats page to sort the results
for that section by the column you clicked.
- In the First Time Visitors vs. Returning
Visitors section, click a time range link to see IP addresses for
each visitor and a total number of pages visited by each person.
Here's a brief description of each of the sections.
- Page Views — This shows a list of your top pages and
how many views they're getting. Your home page is usually your top page, but
it's interesting to know what other content visitors are reading.
- Entry pages — An Entry Page is the
first page somebody hit when they entered your site. If you publish articles
or list URL's other than your domain, this shows how effective they were. For
most, the home page will probably be the top entry page, followed by order
management.
- First time and returning visitors — Whenever someone
visits your website, their IP address and other information is logged on our
servers. (Did you know that YOUR information is also sent to all the website's
you visit?) So, we know if they've been to your site before and give you
statistics here.
- Referring URLs — Another piece of information sent
to a web server when a computer browses to a site is the last website you were
viewing before reaching the server. Some of this information may be
meaningless to you, but if you see a lot of "hits" that have Google or Yahoo!
in them or maybe a news site where you posted an article, you'll know where
people are hearing about your site.
- Common Search Phrases — We analyze your referring
URL's and pick out which ones are from search engines and also the text that
led someone to find you there.
If you're serious about web "hits", consider tracking the information we
display here in a spreadsheet so you can get additional running totals and truly
measure the success of your marketing efforts.