XSite Performance |
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Website marketing is a vital part of a comprehensive marketing plan for today's real estate professionals, but it's often a daunting task to keep up with the latest trends in search engine marketing and "website social networking." For that very reason, XSites Desktop includes XSites Energizer which evaluates your XSite and reports areas that need to improvement to increase your overall XSite traffic or the effectiveness of your site once visitors arrive. For example, if you haven't customized your home page or added new content to your site recently then both your search engine ranking and your home page's impact on site visitors are both hampered. Whenever your XSite needs improvement in a key area, Energizer notifies you and offers assistance so you can alleviate the problem. To use XSites Energizer...
- Open XSites Desktop and click the
Performance tab.
- Then from the list of things you can do to improve your site's
performance, address each of the listed performance suggestions. At a minimum,
address the critical items. Items are categorized as follows:
Critical
Items
Warnings
Recommendations
- Click each item you wish to address and click the respective links that
appear to learn how to improve your XSite or to actually perform the
improvement.
- As you make your changes, take note of the red score at the top of the
screen. The red score indicates your current XSite performance score. Similar
to a FICO score, the maximum score your XSite can achieve is 850, so a score
of 125 isn't a very strong score. After you make a change on your site, click
your score to recalculate it.
- Finally, for additional ideas of things you can do to improve the overall performance of your XSite, click the Top XSN Score link in the upper right corner. When you do, XSites Desktop will open the XSite that currently holds the high ranking score. By reviewing the top ranking XSite, you may glean some new ideas for ways to improve your site above and beyond our recommendations.
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Note: The XSites Desktop Performance score gauges the effectiveness of your site based on the whether you've enabled certain tools in your XSite AND based on how frequently you update or use portions of it. When you address each item, keep an eye towards the quality of what you do. For example, posting a new article to your blog will improve your performance score, but if the article doesn't reflect anything pertinent to the real estate industry, it's unlikely that it will have a real world impact on your site's performance. | ||
Performance Reminders |
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Since staying active on your XSite is a vital part of maintaining strong performance with your site, XSites Desktop periodically reminds you when it's time to address any of the critical factors that impact your site. To address and/or reschedule a reminder...
- Open XSites Desktop and click the
Performance tab.
- When a reminder appears...
- Click the Show me how link to watch a short video on how to address the item.
- Click Yes to immediately address the problem.
- Click No to dismiss the reminder. If you want to disable the reminder entirely, be sure to check the Don't show me this again box first.
- To simply reschedule the reminder, select a time for the next reminder
from the Snooze menu and then click
Snooze.
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