Creating Campaigns |
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Once you've organized your contacts and you've plotted out what you want to say, you're ready to start creating your campaigns. Before you actually start building the campaign, you should take some time to review XSellerate's ad library in search of pre-built messages that convey your intended message If you don't find e-mail ads that meet your needs, just drop into XSellerate's ad editor and create your own. If you want to use your own print ads for a direct mailer, there's no need to add them into XSellerate. Just print contact labels for your target audience and send your custom print ad as usual. To create a new e-mail or mixed campaign...
- Click Create new campaign.
- Type a name for your campaign in the box provided.
- Then, you can set up your campaign in one of two ways:
- Using the campaign wizard - To use the campaign wizard so that you can fine tune every aspect of your marketing campaign, click Continue to begin selecting recipients.
- Using the Quick Setup process - If
you've become intimately familiar with the campaign wizard, the Quick Setup
may help you speed up the process of designing a campaign. Just click
Options, choose your desired settings, and click
Continue to continue into the campaign wizard with your
setup choices accounted for already. For full details on the Quick Setup
process, see the Campaign Quick Setup
section of this user's guide.
Once you activate the campaign, XSellerate automatically delivers any e-mail based ads and sends you mailing reminders - with links to your selected print ads - when it's time for your print ads to go out.
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