Lead Generation


	Lead Generation

While websites are effective for many areas of your business, one of the most common and significant ways you can use it is as a means of generating qualified leads that you can pursue in business. And to be successful generating leads online, you need three things:

Tactics - You can't generate leads without a plan to do so. The tools alone cannot do the tactical work for you.
Forms - A way to collect information from qualified prospects.
E-mail Campaigns - Since statistically, most leads are NOT ready for transaction immediately, you will need a way to keep in touch with the prospect over the course of time.

Your site provides both the forms and the e-mail campaigns (if you own XSellerate). While tactics vary depending on the purpose of your business, you should consult our training archives at www.alamode.com/training if you need some assistance determining the proper tactics for your business.

When you are ready to begin building forms and attaching them to your website to generate leads, your site's lead capture tools will assist you with that process. To access your site's lead capture tools...

Hover over XSite in the top toolbar and click Lead Capture from the menu that appears.