Reviewing Lead Capture Stats

Strong lead capture forms are often developed over time and tested in different strategic places on a site for the "best" place to put them. As you work with your site, if you want to track the effectiveness of a particular form or the placement of a form, you can do so through your site's lead capture tools.

 

	Tracking Form Placement Stats

To track the effectiveness of where you've placed a particular form...

1. From your site's lead capture tools, click PowerView in the Extra Tools pane on the left.
2. Check the Show Lead Capture Stats by Page box in the upper right corner.
3. Scroll down to a page containing the form you wish to track (regardless of whether the form is embedded or a doorway form). Below the page setup details, you will see an overview of the number of leads acquired through the form attached to your page.

 

	Tracking Form Effectiveness

To track the effectiveness of a particular form regardless of its placement...

1. From your site's lead capture tools, click Form Manager in the Extra Tools pane on the left.
2. Review the stats beside each form in your site to determine how many pages include the form and how many leads have come through that form in the history of your site.

 

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