Doorway Forms |
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Doorway forms are simply lead capture forms that your visitors see before they can get to their requested page. These are different from embedded forms that just appear ON a particular page. With a doorway form, your visitors can either fill out the form to continue or can click Skip to continue (unless you've specified that form is required).
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Note: This can be a powerful way to capture leads, but it can also be frustrating to a visitor if used excessively. For best results, use doorway forms sparingly, and only in places where the destination content is of particular interest and value to your visitors. | ||
The following are two categories of doorway form settings that are available to you:
- Global doorway settings - These allow you to establish "triggers", which automatically activate the doorway form of your choice through the natural course of a visitor browsing your site. For example, if you changed your settings to permit 3 page views before a doorway form appears, then a site visitor can only view 3 pages in your site before a doorway form will prompt them for information. This would then continue to prompt them to fill out the form every 3 pages they view until they either fill out the form or exceed the maximum number of times you specified the form should appear
- Page specific settings - These allow you to specify individual pages that should be preceded by a doorway form.
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